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Courses

CS4150  Health Communication

This course is designed to introduce students to significant concepts and issues in the field of health communication. Students learn knowledge and skills for communicating health in a wide range of contexts.

CS4075  Selected Topics in PR: Evaluating & Producing Campaign Result

This course is designed to introduce students to significant concepts and issues in planning for, and evaluating communication campaigns. There are two primary objectives of this course: 1) to provide students with knowledge and skills for conducting communication campaign research and 2) to guide students in building critical literacies to constructively criticize the campaign evaluations of others.

CS4004  Final Year Project – Campaign/Research

This seminar provides a structured workshop for completing final year undergraduate projects. It serves as a forum for students to obtain feedback on their projects from both a supervisor and their peers.

CS4060  Persuasion and Social Influence

This course is designed to introduce students to a broad range of theories, concepts, strategies, and research studies that explain persuasion processes and social influence.

AG6314  Health Communication and Coaching

This course is designed to give students insights and skills related to health communication, coaching and ageing.

CS8005  The Power of the Media : Myth and Reality

This course is intended to provide a critical evaluation of media by investigating the content of media messages, the characteristics of media consumers, and the mechanisms that underlie various types of media effects.

Teaching: Interests

PhD Students

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Chen Minyi

Supervision (2020-2024)

Communicating cancer fatalism in Asia

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Lin Yumin

Co-supervision (2020-2024)

Information needs, information gaps, and information seeking in palliative care

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Duan Xu

Co-supervision (2018-2022)

Vlog My Life”: How the Development of Influencer-Follower Relationships affect Information Processing and Effectiveness of Vlog Advertising

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Zheng Han

Co-supervision (2018-2022)

Developing a Theoretical Model to Examine the Antecedents of Cyberchondria Among Chinese Internet Adults

Teaching: Interests

MS students

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Lee Huimin

Supervision (2021-2023)

Effects of interactive narrative

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Rui Gu

Supervision (2021-2023)

Explicating different types of threats in the extended parallel process model (EPPM)

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Teaching: Interests
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